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master/reference data management
Data Warehouse and Data Lake are repositories where your Customer data and Product data can be queried for BI or dashboard reporting. Customer Master data and Product Master data are the single views and single source of truth in which the datasets are already connected, cleansed, enhanced, and privacy & control protected. Businesses benefited from these master data foundations when they design personalized customer experience processes on the backbone of IT applications and able to share/exchange data with external partners.
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